turning a vague client brief into actual scope

bea_writes · 2 months ago

"make it look modern and professional" is a real brief I have been paid for, twice. both times it turned into 4 rounds of revisions because modern meant something very specific in their head that they never said out loud. I have a questionnaire now but I wrote it myself in a google form and its too long, so clients half fill it and im back where I started. what I want is something that takes their 2 sentence brief, asks the 5 questions that matter for that kind of job, and gives us both a one page thing we agreed on. honestly half the value is that its the tool asking and not me. pushing a client to be specific feels like being difficult. a form is just a form.